From the Underground to Mainstream

Or Mishal
6 min readAug 20, 2024

The Rise of Indie Record Labels

Photo: Peter Green

I guess you know the phrase “when one door closes, ten doors open”; this is what is happening in the music industry today. It is no longer a secret that in today’s age, the world of music has changed beyond recognition.

The major record companies, which in the past were the only gateway to commercial success, found themselves faced with a dynamic market in which indie musicians are breaking through and dictating the pace themselves without winning their favor, which they achieve on their own through the Internet, streaming platforms and social networks, which put them in the heart of the mainstream, an aspect indicating that they no longer have to rely on external help to succeed.

They create, produce, and market their music themselves, and in many cases — with great success. For many of them, achieving recognition without the support of a record company is not only an achievement but proof that music is the source of their lives and that they can succeed and lead without compromise.

In today’s music scene, you will find more indie musicians than those who have received the major record companies’ close and extremely rewarding cooperation. The demands of record companies in recent years have become tougher and tougher in that they want to have a profitable…

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Or Mishal

Or Mishal is a composer, guitarist and is an enthusiastic supporter of young and anonymous musicians worldwide. For more, visit http://ormishal.net