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While many artists around the world work in a variety of channels to survive, become famous to justify their existence, and especially to get up every morning happily, some do not have to work so hard to do so.
Kenya West has launched an album in an unseen format — and has made a big profit.
He revealed that he refused Apple’s offer to release an album. Just 24 hours after the launch of his new player, the rapper reported profits of $ 2.2 million.
Last weekend, Kanye West released their album ‘DONDA 2’ through their exclusive player, the Stem Player. In a bold move against listening giants Spotify and Apple Music, the musician announced that the only way to listen to his album is through the aforementioned speaker, which sells for $ 200.
Twenty-four hours after the sale began, the rapper, who changed his name to “Ya,” announced that he had already earned $ 2.2 million and proved that he was a marketing genius. “We made $ 2,227,012.05 in 24 hours,” West wrote on his Instagram, sharing a photo with the sales data list, “God is good, thank you for this journey.”
The Stem Player, a small portable speaker with flashing lights, was first released a year ago. The unique player allows listeners to perform a remix of the album’s songs and edit the song on all levels — vocals, drums, bass, cymbals, and more.
